Peek at Kekinian “ngopi” culture in Malaysia
Drinking coffee seems to have become one part of a hereditary lifestyle, and kian is a trend especially for young people today.
Term coffee shop hopping to taste various types of processed coffee is now more popular.
Not only in Indonesia, Malaysia’s jiran has a sizeable trend for nagopi culture among the younger generation. Although close together, it turns out that the preferences of coffee fans in Malaysia are quite different from those in Indonesia.
“Malaysians mostly like coffee that is stronger and not too sweet. So, when bringing processed Indonesian palm milk coffee to Malaysia, there are some adjustments, especially in the taste of coffee and sugar. If Indonesians, it seems more likely to like sweeter (milk coffee), “explained Malaysian Coffee General Manager Jordan Lung when found in Kuala Lumpur, Malaysia, some time ago.
In big cities including Kuala Lumpur, the Kekinian coffee shop that carries the concept grab and go is now an unfamiliar sight to be found, apart from copitiam – typical and historic coffee in Malaysia.
Kopitiam is inseparable from the culture of drinking coffee in Malaysia which has long been rooted for generations. Kopitiam is an old-style Hainan coffee shop, and is served in various ways. There is such a thing as Coffee O which is black coffee without added milk or sweetened condensed milk, but it is equipped with a little sugar.
In addition, there is also Kopi Cham which combines coffee, tea and condensed milk. Not only that, there is also Coffee C served by mixing coffee, evaporated milk, and sugar.
Not just coffee, tea is also a favorite of friends in neighboring countries. Tensile tea is a popular one.
These drinks are usually a complement to the breakfast of Malaysians, who are usually the perfect companion of sricaya toast (rich toast) or even fat rice. No wonder this range of drinks is arguably a comfort beverages who is always missed.
However, over time, many traditional coffee shops have begun to be replaced by various modern coffee shop chains and independent cafes, which have changed the way Malaysians are primarily young people to consume coffee.
Competition and coffee markets in Malaysia are considered quite large in Southeast Asia. CEO and Co-Founder of Coffee Memories Edward Tirtanata said the size of the coffee connoisseur market in Malaysia was more than 1 billion US dollars.
“Projections of the F&B sector in Malaysia are also promising, because Malaysia is currently transforming into implementing a high-income digital economy with a primary focus on digitalization that is also in line with our business concept,” said Edward.
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